#10 Studio Screening: Helvetica [Doors open at 6pm, Screening starts at 6.30pm]
- Date: 09/10/18
- Time: 6:00pm
- Venue: the Hive Studios
- Add to Calendar: Google
Helvetica is an independent feature-length documentary film about typography and graphic design, centered on the typeface of the same name. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface introduction in 1957 and is considered the first of the Design Trilogy by the director.
Its content consists of a history of the typeface interspersed with candid interviews with leading graphic and type designers. The film aims to show Helvetica’s beauty and ubiquity, and illuminate the personalities that are behind typefaces. It also explores the rift between modernists and postmodernists, with the later expressing and explaining their criticisms of the famous typeface.
Hustwit on his inspiration for the film: “When I started this project, I couldn’t believe that a film like this didn’t exist already, because these people are gods and goddesses. What they do is more than just logos and corporate branding – they design the type that we read every day in newspapers and magazines, on screen and on television. Fonts don’t just appear out of Microsoft Word: there are human beings and huge stories behind them.”